![]() ![]() ![]() Go through your keywords and keyword groups and take a closer look at the KEI column to spot the most efficient terms (the higher the KEI value, the better). The index will let you quickly single out keywords that can bring you lots of visitors - while being comparatively easy to rank for.Īs Rank Tracker finds keywords for you, it'll automatically collect their efficiency stats so you can easily spot terms and topics with the biggest potential.ġ. Search volume to competition ratio lies in the basis of Rank Tracker's KEI (Keyword Efficiency Index) formula. The former is the number of times the keyword is searched for monthly, and the latter is the number of sites competing for the term in search engines' results. Paste your main keywords into the first box and enter the relevant brand names and/or locations in the two other boxes - these will be mixed with your keywords and produce lots of long-tails.Īt early stages of keyword research, the two crucial factors to look at are keyword demand (aka number of searches) and competition. Go to the Keyword Combinations research method and select the Word Combination tool from the drop-down menu. In your Rank Tracker project, copy all keywords you've got by now. It's a good idea to make the keywords more specific and relevant to your particular business by combining them with local modifiers and brand names. Some of the keyword suggestions you just got may appear way too general - especially if you're just starting out with SEO for your site. You can revisit this keyword archive a multiple times to continue your work on keyword ideas.Ģ. Note: All the keywords found with any of the keyword research methods will be automatically stored in the Keyword Sandbox module ( Keyword Research > Keyword Sandbox). Keyword Combinations: find all possible combinations and misspelled variants of your target keywords.Related Questions: find out the most popular questions that people ask in the Internet using your target keywords.TF-IDF Explorer: find what keywords are used most often among your top SERP competitors.Related Searches: find keywords and phrases that might relate to your initial keywords that people often search for in Google, Bing, and Ask.Autocomplete Tools: keyword ideas will be taken from suggestions provided by autocomplete tools of Google, Bing, Yahoo, Yandex, YouTube, Ask, and Amazon.Keyword Planner: get keyword ideas from Google Ads Keyword Planner and Yandex WordStat.Search Console: see the keywords pulled from your Google Search Console account.Keyword Gap: find the keywords your competitor (or several ones) rank for but that are not present on your website.You may analyze either your own website or run search for any of your competitors. Ranking Keywords: discover the list of keywords a site is currenlty ranking for.Repeat the process for other research methods if you feel you could use more keyword ideas - each method will generate from dozens to hundreds of new suggestions. Rather than coming up with the terms yourself, you can get your seed keywords collected in Rank Tracker right upon project creation from Google Analytics and Search Console.ġ. Seed keywords are terms that will be used as base keywords in your keyword research. That's why the starting point of any SEO campaign is finding all keywords people may use and picking the best ones to focus your SEO work on. They type in a search term, or a keyword, and find your site in the top results - provided you've invested some serious SEO effort into this particular term.īut as people's habits vary, they can use hundreds of different word combinations to describe one and the same thing. Looking for a product or service, your potential customers turn to search engines. Traffic- and sales-generating keywords that are easy to rank for? Yes, please. ![]()
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